links for 2009-12-31

• Return on Innovation
  From Tom Wujec: Why is innovation so important to growth? And how can we innovate more effectively and efficiently? In this customizable talk, Tom answers these questions through striking images and practical lessons learned from his award-winning work with Fortune 500 companies. Tom's talk is a rare chance to see innovation at work - how the great companies come up with new ideas and bring them to market. Tom shares proven approaches that encourage exploration, customer engagement, prototyping, and innovation testing. More importantly, he illustrates simple ways to measure the return of innovation success. Tom leaves audiences with principles whose brilliance lies in their powerful simplicity and that any company can use immediately.
  (tags: innovation information-architecture)
• Facebook Guide Book – How To, Tips and Instructions by Mashable
  (tags: facebook)
• Tom Wujec on 3 ways the brain creates meaning
  From TED: Information designer Tom Wujec talks through three areas of the brain that help us understand words, images, feelings, connections. In this short talk from TEDU, he asks: How can we best engage our brains to help us better understand big ideas?
  (tags: neuroscience brain information-architecture)
• 10 non-PowerPoint books that can help you create better presentations
  From Presentation Zen
  (tags: presentations powerpoint)
• AdweekMedia: Best of the 2000s - Marketer of the Decade
  is Steve Jobs
  (tags: marketing apple)
• What Works in Social Change?
  Scott Sherman investigated nearly 120 factors that might be linked to failure and success. The results took me by surprise! The most successful strategies did not have a name. Communities often stumbled across them by trial and error. But the best practices seemed to have three principles in common: 1) exposing injustice, 2) social aikido, 3) a constructive program.
  (tags: culture-change social-change)
• Evidence-based tools for a culture of nonviolence
  From Peace Power, a strategy for building community and organizational cultures incompatible with violence, threat and coercion. Unlike many untested violence prevention programs, the Peace Power strategy is based on state-of-the-art behavioral research, particularly from the science of behavior analysis. This research indicates that comprehensive community and organizational programs may be able to reduce violence by perhaps 50%, and may reduce the intensity of the remaining violence as well. The strategy also draws in important ways on Native American wisdom, which is proving remarkably consistent with the science of behavior analysis in recognizing the essential connections between people and their world.
  (tags: community-development org-culture culture-change nonviolence)
• 5 Steps to Building Social Experiences
  From Boxes and Arrows: Designing social interfaces is more than just slapping on Twitter-like or Facebook-like features onto your site. Not all features are created equal and sometimes a little bit can go a long way. It’s important to consider your audience, your product—what your users will be rallying around and why they would want to become engaged with it and each other, and that you can approach this in a systematic way, a little bit at a time.
  (tags: social-networks web-design)