"Your future is older, browner, and more feminine than you might have realized. That will make for some major lifestyle changes (“Welcome home, Mom!”) and lots of huge opportunities for business."
Futurist Andrew Zolli explores the impact coming as the Boomers age.
It’s the futurist’s first rule: You can’t understand the future without demographics. The composition of a society—whether its citizens are old or young, prosperous or declining, rural or urban—shapes every aspect of civic life, from politics, economics, and culture to the kinds of products, services, and businesses that are likely to succeed or fail. Demographics isn’t destiny, but it’s close.
The United States of 2016 will find itself in the throes of demographic shifts that will upend our political, economic, and technological priorities and redefine our markets. From our age distribution to the color of our skin, we will look dramatically different.
